SOCIAL MEDIA
SYSTEMA is a satirical wellness brand that exposes the pressure to constantly improve yourself. By exaggerating the aesthetics of beauty, supplements, and influencer culture, the project questions what we consume. Visually, mentally, and physically. It's the secret to second-guessing yourself.
PROJECT TYPE
CONCEPTUALIZATION
INSTAGRAM POSTS
THE SECRET TO PERFECT SKIN
This product plays with the idea of “perfect skin” and how far people go to chase it. The clean, clinical look makes it feel trustworthy, but the message highlights how online trends shape what we think we need to fix about ourselves.
INFLUENCER BEIGE IV
This IV bag represents the extreme lengths people go to in order to copy influencer aesthetics. Very simple and sterile, but that’s the point. It exaggerates the trend of following looks and lifestyles just because they’re popular. It questions the viewer to stop trying to match a trend and start thinking about what actually fits them.
BE READY FOR MENTAL PERFORMANCE
This product comments on the rise of supplements promising focus, success, and nonstop productivity. The product mirrors the branding of modern “hustle culture” products.
It highlights how pressure to perform pushes people to buy quick fixes instead of taking care of themselves. The concept questions why we treat every part of life like something we need to upgrade.
MOCKUPS
LOGOS
VISUAL IDENTITY
