REBRANDING
Crocs are a global symbol of comfort, utility, and unapologetic personality. Some wear them but feel ashamed, and others would never put them on their feet. The goal of this project was to reimagine Crocs through a contemporary, minimalistic, high-fashion lens. Making a more sophisticated reinterpretation rooted in editorial visuals and typography.
PROJECT TYPE
VISUAL BRANDING
BILLBOARD CAMPAIGN
Set against an open field, a place where Crocs have lived their most ordinary life. The classic clog silhouette reappears from the ground and the sky. Seeming as the flowers on the field, the colorful Crocs take form against the monochromatic ambience.
POSTERS IN SUPPORT
The posters capture Crocs in their natural habitat. The grass, the ease, and the simplicity. Though this time through a high-fashion lens. Each frame contrasts raw, monochromatic grounded surroundings with colorful crocs, calm compositions. Hence transforming a humble everyday shoe into a modern statement piece.
MOCKUPS
LOGOS
VISUAL IDENTITY
