Alen Eminovic | Project

UNMUTE

REBRANDING

CROCS - REIMAGINED

Crocs are a global symbol of comfort, utility, and unapologetic personality. Some wear them but feel ashamed, and others would never put them on their feet. The goal of this project was to reimagine Crocs through a contemporary, minimalistic, high-fashion lens. Making a more sophisticated reinterpretation rooted in editorial visuals and typography.

THE CHALLENGE

Crocs are instantly recognizable, yet rarely taken seriously as a design object. The challenge was to elevate the playful product into a modern, minimal context. But without losing the comfort and personality people love.

THE CHALLENGE

BILLBOARD CAMPAIGN

Set against an open field, a place where Crocs have lived their most ordinary life. The classic clog silhouette reappears from the ground and the sky. Seeming as the flowers on the field, the colorful Crocs take form against the monochromatic ambience.

BILLBOARD CAMPAIGN

POSTERS IN SUPPORT

The posters capture Crocs in their natural habitat. The grass, the ease, and the simplicity. Though this time through a high-fashion lens. Each frame contrasts raw, monochromatic grounded surroundings with colorful crocs, calm compositions. Hence transforming a humble everyday shoe into a modern statement piece.

POSTERS IN SUPPORT

MOCKUPS